SEO and Digital Marketing Diploma
264.000 د.ع
Description
Overview:
The SEO and Digital Marketing Diploma is a comprehensive program designed to equip students with the essential skills and knowledge needed to excel in the digital marketing landscape. As businesses increasingly rely on online presence to reach their target audiences, understanding search engine optimization (SEO) and digital marketing strategies is crucial. This course covers key topics including keyword research, on-page and off-page SEO, content marketing, social media strategies, and analytics. Participants will engage in hands-on projects that simulate real-world scenarios, allowing them to apply their learning effectively. Through expert guidance, learners will develop a solid understanding of how to create and execute successful digital marketing campaigns, enhance website visibility, and drive organic traffic. By the end of this diploma, students will be well-prepared to navigate the dynamic world of digital marketing and contribute to business growth.
Learning Outcomes:
- Understand the fundamentals of SEO and digital marketing.
- Conduct keyword research and optimize website content.
- Develop effective content marketing strategies.
- Utilize social media platforms for brand promotion.
- Analyze digital marketing performance using analytics tools.
Description:
This diploma program provides a robust foundation in SEO and digital marketing, combining theoretical knowledge with practical skills. Participants will explore various tools and techniques essential for enhancing online visibility and engagement. Interactive assignments and real-world case studies will allow learners to practice what they’ve learned and develop their strategies. By the end of the course, students will have the confidence and expertise to implement effective digital marketing initiatives.
Who is this Course For?
This course is ideal for aspiring digital marketers, business owners, and professionals looking to enhance their marketing skills. Whether you’re new to the field or seeking to update your knowledge, this diploma offers valuable insights and practical applications for anyone interested in digital marketing and SEO.
Career Path:
Completing the SEO and Digital Marketing Diploma can lead to various career opportunities, such as digital marketing specialist, SEO analyst, content strategist, and social media manager. The skills acquired will be beneficial in diverse industries where online presence and marketing strategies are essential for success.
Curriculum
- Module 01: Introduction
- Welcome (00:01:00)
- Module 02: General Tips & Tricks Series
- How to register your company (00:04:00)
- How to see Email Sender’s Company and Logo in Your Gmail (00:02:00)
- How to Generate sitemap of a website (00:03:00)
- How to protect a website from Spam on WordPress (00:02:00)
- Quick way to identify whether the website is Mobile optimized (00:01:00)
- How to identify registration data of website (00:01:00)
- How to identify duplicate content from the web (00:03:00)
- How to create google alerts (00:03:00)
- How to find the age of the domin (00:02:00)
- How to check if the website server is down (00:01:00)
- How to create text notes thatwill self destruct after being read (00:02:00)
- How to send google search information to your friends (00:03:00)
- How to find webhost of any website (00:02:00)
- Discover new sites that are similar to what you like alredy (00:03:00)
- How to easily highlight the important parts of a web page (00:01:00)
- How to share you email online without worrying about spam (00:02:00)
- How to get compute level answers without searching (00:03:00)
- The easiest way to setup email reminders (00:03:00)
- How to find the original URL tht’s hiding behind a short URL (00:02:00)
- How to corrupt a file you shared online (00:01:00)
- How to create a throwaway email (00:02:00)
- How to check if your email account has been compromised (00:01:00)
- Module 03: SEO (Search Engine Optimisation)
- How to register website on Google search console (00:06:00)
- How to Optimize your website homepage (00:06:00)
- How to add a sitemap on google search (00:07:00)
- How to shortlist targeted keyword list in google keyword planner (00:08:00)
- How to set international targeting on google search (00:02:00)
- How to remove a URL from google search engine (00:03:00)
- How to leverage top sites to get on google search results (00:04:00)
- Discover powerful data analytics to mesure SEO performance (00:06:00)
- How to do keyword research (00:11:00)
- How to write perfect title tags for search engines (00:05:00)
- How to optimise heading tags, external and internal links (00:08:00)
- What are backlinks & how to get them (00:06:00)
- How to write a perfect Meta description (00:06:00)
- How to enhance speed & performance of your website (00:04:00)
- Module 04: YouTube
- Youtube account setup (00:04:00)
- Account optimization (00:09:00)
- How to create & setup Youtube channel banner (00:05:00)
- Youtube channel tags, thumbnails & custom thumbnails (00:08:00)
- Analyse Youtube keyword research (00:05:00)
- Youtube SEO techniques (00:07:00)
- What are Youtube cards & how does it work (00:06:00)
- How to optimise comments & reply them in bulk (00:03:00)
- How to grow your channel with competitor Analysis (00:07:00)
- How to manage multiple YouTube accounts (00:02:00)
- Youtube Paid Advertising (00:13:00)
- How to monetise your YouTube channel (00:02:00)
- Module 05: Google Adwords
- What are Google Ads & how does it work (00:16:00)
- Account setup0 (00:04:00)
- Competitors analysis (00:08:00)
- Campaign types & how to select the right campaign (00:07:00)
- Bids & Budgets (00:08:00)
- How to target the right audience (00:07:00)
- Google Ads advance campaign settings (00:07:00)
- Choosing the right keywords (00:05:00)
- How to write ads that gets more clicks (00:06:00)
- Module 06: Google Analytics
- How to install tracking code on your website (00:04:00)
- How to add filters & remove internal traffic (00:04:00)
- How to track paid campaigns (00:04:00)
- How to look and analyse different segment data (00:06:00)
- How to configure goals in google analysics (00:05:00)
- How to link google Adwords account (00:03:00)
- How to manage multiple analytics accounts (00:03:00)
- How to remove spam traffic (00:04:00)
- Module 07: Email Marketing
- Email marketing tools set up ( Mailchimp and Gestresponse) (00:10:00)
- How to install signup or popup forms on the website (00:17:00)
- How to collect email address without a website (00:05:00)
- How to create a ‘Hook’ to your signup forms (00:08:00)
- Discover the psychology behind acquiring more leads (00:09:00)
- Email marketing automation process (00:08:00)
- Email analytics (00:07:00)
- Module 08: Linkedln
- How to increase your connections in no time (00:08:00)
- Secret of LinkedIn InMails (00:05:00)
- Discover the best ways to use Linkedin Groups (00:09:00)
- How to setup a company page on Linkedin (00:04:00)
- How to increase traffic to your website using Linkedin blog (00:07:00)
- Module 09: Twitter
- Twitter Account setup (00:03:00)
- Knowing Twitter features (00:06:00)
- Following twitter accounts (00:03:00)
- Twitter profile optimisation (00:06:00)
- How to get Twitter followers (00:10:00)
- Posting first 5 tweets for engagement (00:05:00)
- Leveraging Hashtags to increase your tweets visibility (00:04:00)
- What are twitter polls & how do you use them (00:05:00)
- A powerful trick to acquire customers on twitter (00:03:00)
- How to get followers retweet your post (00:03:00)
- How to embed a twitter button to your website or post (00:02:00)
- Twitter analytics (00:04:00)
- Module 10: Facebook
- Set your Facebook page (00:05:00)
- Facebook Icon, cover image & description (00:06:00)
- How to get your first page likes (00:08:00)
- How to manage multiple Facebook page (00:03:00)
- Facebook comments (00:05:00)
- Leveraging Facebook groups (00:05:00)
- Facebook Autoposting (00:04:00)
- Run a competition (00:06:00)
- App installs via Facebook Ads (00:16:00)
- How to get best out of Facebook (00:15:00)
- Facebook pixel & Re-marketing (00:04:00)
- Module 11: Instagram
- How to setup a Instagram business profile (00:00:00)
- Set up Instagram bio & profile image (00:03:00)
- Leveraging Instagram accounts (00:06:00)
- Secret of hashtags on Instagram (00:04:00)
- Reposting Instagram App (00:04:00)
- How to get genuine Instagram followers (00:05:00)
- Discover how to grow your business through Instagram stories (00:05:00)
- How to get your posts reposted on Instgram by influncers (00:05:00)
- Module 12: Mobile App
- A quick way to do App store marketing research (00:16:00)
- How to discover the estimate size of your market (00:08:00)
- Discover the best ways to promote your app (00:15:00)
- App installs via Facebook Ads (00:16:00)
- App installs via Google Ads (00:14:00)
- How to make money from your app (00:08:00)
- How to optimise your App store listing ? (00:14:00)
- Discover growth hacking techniques for App downloads (00:09:00)
- Techniques to get to the top of App store ranking (00:07:00)
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